https://www.youtube.com/watch?v=kP1onP7TWhA\
|
0:03 in Hollywood in 1923, and for 99 years, 0:07 they've mostly been recycling the same characters 0:09 and distribution models over and over again. 0:12 But imagine the creation of a new type of Disney, 0:14 one where you get to decide 0:16 who the next Mickey Mouse will be. 0:18 You could be in charge of the storyline 0:20 and main character development. 0:21 Today, we're exploring what a modern day Disney 0:24 or Pixar could look like. 0:26 If organic programming like "Cocomelon" 0:28 can be worth $3 billion and Bored Apes 0:32 through NFTs can create brand new, 0:33 tightly-knit communities from nothing, 0:36 then get ready for the next Buzz Lightyear. 0:39 Let's get started. 0:41 (upbeat music) 0:57 - There's a new kind of show 0:58 called "The R3al Metaverse" that's on TikTok, 1:00 Instagram, Twitter, and Discord, all online distribution. 1:05 And the interesting thing is the characters. 1:08 They're actually NFT PFPs, and that's totally driven 1:11 by the internet community. 1:13 So it's actually one of the first ever animated series 1:16 that will let the community have a say in the storyline 1:19 and the character development. 1:20 The company behind it is called Invisible Universe, 1:24 which initialized invested in 1:26 because every so often entertainment changes completely. 1:30 Here's "The R3al Metaverse." 1:32 - [Voiceover 1] It's time to put the fun in non-fungible. 1:35 - Whoo hoo, somebody slap me! 1:37 - [Voiceover 2] I will. 1:39 - [Voiceover 3] "The R3al Metaverse." 1:45 - The Internet's favorite NFT PFPs are transported 1:48 to Hollywood, it's a parody on the real world, 1:50 only with Bored Apes and robotos. 1:52 (upbeat music) 1:56 - Oh wow. 1:59 My chakras are literally buzzing right now. 2:03 - Oh, hell yeah. 2:06 This is what I'm talking about. 2:11 - Everything about this is ridiculous, and I love it. 2:14 - They've produced over 30 episodes, 2:16 and the first few have already dropped 2:18 on TikTok, YouTube and Twitter. 2:20 Two episodes get released every week 2:22 about a minute or two each. 2:24 Here's the CEO, Tricia Biggio. 2:27 - So we are obsessed with this idea of building in public. 2:30 We love the idea of community ownership. 2:32 And when I talk about Invisible, 2:34 I'll talk more about how we've been building 2:36 with that ethos in Web2. 2:38 But as we look at Web3, we think there's a huge opportunity 2:41 to allow people to collaborate with us on the storytelling. 2:45 And we've built a team of creatives 2:47 who understand what the kind of right guardrails are 2:51 to allow for people to have a role and a say. 2:54 So if you buy an NFT along the project, 2:57 "The R3al Metaverse," what that gets you is 3:00 sort of a ticket to ride. 3:01 And what you're going to get to do is collaborate with us 3:04 in writing confessional interviews, 3:06 eventually writing entire scenes, 3:08 introducing new storylines and characters. 3:11 - Media is entering a new age where the internet 3:14 means the audience can actually speak up. 3:16 Just as "Westworld" on HBO started throwing in 3:18 special details for their Reddit audience, 3:21 so too are we seeing a new way 3:23 of storytelling emerge like this. 3:29 Disney had to rebuild itself with Disney Plus 3:33 because internet distribution changed 3:35 how all of this stuff worked. 3:37 Tomorrow's franchises are going to be distributed 3:39 on the internet in a frictionless way 3:41 where there's unlimited shelf space, 3:42 perpetual distribution, community feedback, 3:45 and constant involvement. 3:47 That's why we think it's inevitable 3:49 that the media industry will be more transparent in 3:52 what they're building and allow people 3:54 who are actually fans and community members 3:56 to help to drive the storyline and to determine 4:00 what happens with the main characters on the show. 4:02 - It's being built in public with this idea 4:05 that our ideas as the studio are not always better 4:10 than the community's ideas. 4:12 And I think that kind of egoless approach to it is 4:16 what the next generation wants. 4:18 - The communities that are represented on this show 4:21 happen to be just a few of thousands 4:23 of new internet communities 4:25 that are springing up all the time, not just NFTs. 4:28 The interesting thing to me about this type 4:30 of storytelling is, because it's around crypto, 4:34 they're going to involve so many more people, 4:37 and it doesn't just have to be that. 4:39 It might even be a sports star's huge following 4:42 or even brand new stories and characters from scratch. 4:46 - We're seeing people democratize storytelling 4:49 and IP generation and identify hits 4:53 for themselves based on their own participation 4:56 versus I'm going to buy into this because you tell me I should. 5:01 And I think that sort of ownership in a literal sense, 5:05 meaning they get to share in the value of it, 5:07 as well as ownership in the building of it, 5:10 are the two key components that we're going to continue 5:12 to see unfurl over the coming years. 5:14 - Many years ago, Disney came up at a time 5:18 where distribution was basically given 5:19 or negotiated by people who owned the means of transmission, 5:23 the broadcasters and the movie theaters. 5:25 Back then, theater owners held all the power 5:27 because you'd have to go to a theater 5:29 to watch "Mickey Mouse." 5:30 All of that is changing, and changing fast. 5:33 Netflix and digital distribution didn't exist 5:35 in its current form 10 years ago. 5:37 But to us, clearly, the next Disney will emerge 5:41 looking like a new IP show, 5:43 something totally community-driven, 5:46 something driven by the internet, 5:48 just like what Invisible Universe is doing. 5:51 - And so there's never been a better time 5:53 to be a content creator, 5:54 particularly when you have owned and operated IP. 5:57 And we're seeing the value of IP be recognized 6:01 by the marketplace more than ever, 6:03 because as things are being decentralized, 6:06 the competition is fierce. 6:08 And so I think it's a unique time to be in the IP game. 6:16 - There's no doubt in my mind that the future 6:17 of content distribution is going to move further 6:19 and further into this community model. 6:22 One of the things Tricia told me about 6:23 that I haven't been able to get out of my head is 6:27 this crazy fact, Moonbug Entertainment. 6:30 It's a creator of popular kid shows 6:32 such as "Little Angel" and "Cocomelon." 6:35 They were recently acquired by Blackstone PE 6:37 for over $3 billion, why? 6:40 Because these properties amassed reach 6:43 of hundreds of millions of people. 6:45 What that tells us is creating a modern day Disney 6:47 or Pixar is possible now and happening, 6:49 where the next Woody or Buzz Lightyear is going 6:52 to be decided by the community 6:54 and introduced on the free and open internet. 6:56 - In many ways, the internet just got bigger 6:58 and the distribution expanded. 7:01 And so we have always believed 7:03 that you can create indelible characters 7:06 on social media platforms via the internet. 7:08 And what we mean by that is these aren't digital avatars 7:12 or a virtual influencer. 7:13 It's a character that is going to capture the hearts 7:16 and minds of audiences and build community, 7:18 and eventually be able to go on to have a multitude 7:21 of franchise extensions, be that publishing, 7:24 film and TV, games, licensing and merch. 7:26 - Invisible Universe actually already is working 7:29 with great celebrities like Jennifer Aniston 7:31 and her dog character Clydeo and Qai Qai, 7:34 the best friend of Serena Williams 7:36 and Alexis Ohanian's daughter Olympia. 7:38 But what's most important about what Tricia 7:40 and the team at Invisible Universe is building, 7:43 it's a way for fans to participate 7:45 in the monetization of their favorite show. 7:48 So imagine now as people build these huge brands, 7:51 you could actually be rewarded 7:52 for being the biggest "Moana" or "Frozen" fan early. 7:56 - If we do it right and we approach it correctly, 8:00 we can build community, a different community. 8:02 We can allow for community members to get 8:05 to share in the value of the IP we're creating. 8:08 People now want to feel like they are a part 8:12 of the communities or the characters that they love. 8:15 They want to share in the value. 8:16 They want to collaborate with you creatively. 8:18 I can tell you, in Web2, we've seen it 8:21 with data supporting it, 8:23 that when you listen to the community, 8:25 when you show them you're listening 8:26 and you produce a video in three days, 8:29 responding to something they commented, 8:31 the performance is unequivocally different. 8:34 - Invisible Universe has figured out a path 8:36 to become what might be the next Pixar. 8:39 And part of that journey is actually even knowing 8:42 that it could be done. 8:43 That's what Tricia taught me. 8:44 If that's interesting, go check out 8:46 the Invisible Universe jobs page, 8:48 and maybe even join the writer's room 8:50 at "The R3al Metaverse" by becoming a member 8:52 of their community. 8:53 Link's in the description for that. 8:55 So that's it for this week. 8:57 If you like this episode, click on the link 8:58 in the description and jump over 9:00 to the Initialized Capital channel, 9:02 where you'll find a whole lot more on startups, 9:04 best practices, and what the future is going to be 9:07 in so many industries. 9:09 And as always, you're going to hear more about things 9:13 that I think are going to be the future. 9:16 That's what I want for you. 9:17 And I want you to help build it. 9:19 I'll see you next week. 9:22 (inspirational music)
|
0:00 - 華特迪士尼創立迪士尼兄弟工作室 0:03 1923 年在好萊塢，99 年來， 0:07 他們大部分都在回收相同的字符 0:09 和分佈模型一遍又一遍。 0:12 但想像一下創造一種新型的迪斯尼， 0:14 一個你可以決定的地方 0:16 誰是下一個米老鼠。 0:18 你可以負責故事情節 0:20 和主角的發展。 0:21 今天，我們正在探索一個現代的迪士尼 0:24 或者皮克斯可能看起來像。 0:26 如果像“Cocomelon”這樣的有機編程 0:28 可以價值30億美元和無聊的猿 0:32 通過 NFT 可以創造全新的， 0:33 從無到有緊密聯繫的社區， 0:36 然後為下一個巴斯光年做好準備。 0:39 讓我們開始吧。 0:41 （歡快的音樂） 0:57 - 有一種新的節目 0:58 在 TikTok 上名為“The R3al Metaverse”， 1:00 Instagram、Twitter 和 Discord，所有在線分發。 1:05 有趣的是角色。 1:08 他們實際上是 NFT PFP，這完全是受驅動的 1:11 由互聯網社區。 1:13 所以它實際上是有史以來第一個動畫系列 1:16 這將使社區在故事情節中有發言權 1:19 和性格發展。 1:20 它背後的公司叫做Invisible Universe， 1:24 初始化投資於 1:26 因為每隔一段時間，娛樂就會徹底改變。 1:30 這是“R3al 元宇宙”。 1:32 - [畫外音 1] 是時候將樂趣放入不可替代的遊戲中了。 1:35 - 哇哦，有人打我！ 1:37 - [畫外音 2] 我會的。 1:39 - [配音 3] “R3al 元宇宙。” 1:45 - 互聯網最喜歡的 NFT PFP 被傳輸 1:48 對好萊塢來說，這是對現實世界的模仿， 1:50 只有無聊的猿和機器人。 1:52 （歡快的音樂） 1:56 - 哇哦。 1:59 我的脈輪現在確實在嗡嗡作響。 2:03 - 哦，是的。 2:06 這就是我要說的。 2:11 - 這一切都是荒謬的，我喜歡它。 2:14 - 他們製作了超過 30 集， 2:16 前幾個已經下降 2:18 在 TikTok、YouTube 和 Twitter 上。 2:20 每週發布兩集 2:22 每個大約一兩分鐘。 2:24 這是首席執行官特里西婭·比吉奧。 2:27 - 所以我們痴迷於這種在公共場所建造的想法。 2:30 我們喜歡社區所有權的想法。 2:32 當我談到隱形時， 2:34 我將更多地談論我們是如何建造的 2:36 在 Web2 中具有這種精神。 2:38 但是當我們看到 Web3 時，我們認為這是一個巨大的機會 2:41 讓人們與我們合作講故事。 2:45 我們已經建立了一個創意團隊 2:47 誰知道什麼是正確的護欄 2:51 讓人們有一個角色和發言權。 2:54 因此，如果您在項目中購買 NFT， 2:57 “The R3al Metaverse” 讓你受益的是 3:00 有點像騎車票。 3:01 你要做的就是與我們合作 3:04 在書面認罪採訪中， 3:06 最終寫出整個場景， 3:08 引入新的故事情節和角色。 3:11 - 媒體正在進入互聯網的新時代 3:14 意味著觀眾實際上可以說出來。 3:16 就像 HBO 的“西部世界”開始投入 3:18 他們的 Reddit 觀眾的特殊細節， 3:21 我們也看到了一種新的方式 3:23 講故事的方式就是這樣出現的。 3:29 迪士尼必須通過 Disney Plus 進行自我重建 3:33 因為互聯網分佈發生了變化 3:35 所有這些東西是如何工作的。 3:37 明天的特許經營權將被分發 3:39 以無摩擦的方式在互聯網上 3:41 有無限貨架空間的地方， 3:42 永久分發，社區反饋， 3:45 和不斷的參與。 3:47 這就是為什麼我們認為這是不可避免的 3:49 媒體行業將更加透明 3:52 他們正在建造什麼並允許人們 3:54 他們實際上是粉絲和社區成員 3:56 幫助推動故事情節並確定 4:00 節目中的主要角色會發生什麼。 4:02 - 以這個想法公開建造 4:05 我們作為工作室的想法並不總是更好 4:10 比社區的想法。 4:12 我認為這種無我的方法是 4:16 下一代想要什麼。 4:18 - 在這個節目中代表的社區 4:21 恰好只有幾千個 4:23 新的互聯網社區 4:25 一直在湧現，而不僅僅是 NFT。 4:28 這種類型對我來說很有趣 4:30 講故事的原因是，因為它圍繞著加密貨幣， 4:34 他們將涉及更多的人， 4:37 不僅如此。 4:39 它甚至可能是體育明星的大量追隨者 4:42 甚至是全新的故事和角色。 4:46 - 我們看到人們將講故事民主化 4:49 和 IP 生成並識別命中 4:53 以自己的參與為基礎 4:56 與我要買這個，因為你告訴我我應該。 5:01 我認為那種從字面意義上講的所有權， 5:05 意味著他們可以分享它的價值， 5:07 以及建造它的所有權， 5:10 是我們將繼續的兩個關鍵組成部分 5:12 看到未來幾年的發展。 5:14 - 許多年前，迪斯尼一次出現 5:18 基本上給出了分佈 5:19 或由擁有傳播手段的人協商， 5:23 廣播公司和電影院。 5:25 那時，劇院老闆掌握著所有權力 5:27 因為你必須去劇院 5:29 看“米老鼠”。 5:30 所有這些都在變化，而且變化很快。 5:33 Netflix 和數字發行不存在 5:35 以 10 年前的當前形式。 5:37 但對我們來說，很明顯，下一個迪士尼將會出現 5:41 看起來像一個新的IP節目， 5:43 完全由社區驅動的東西， 5:46 由互聯網驅動的東西， 5:48 就像無形宇宙正在做的一樣。 5:51 - 所以沒有比現在更好的時候了 5:53 成為內容創作者， 5:54 特別是當您擁有並運營 IP 時。 5:57 我們看到知識產權的價值得到認可 6:01 比以往任何時候都更受市場歡迎， 6:03 因為隨著事物的去中心化， 6:06 競爭很激烈。 6:08 所以我認為這是進入 IP 遊戲的獨特時機。 6:16 - 毫無疑問，我認為未來 6:17 內容分發將更進一步 6:19 並進一步進入這個社區模式。 6:22 特里西婭告訴我的一件事 6:23 我無法擺脫我的頭腦是 6:27 這個瘋狂的事實，Moonbug Entertainment。 6:30 它是流行兒童節目的創作者 6:32 比如“小天使”和“椰子”。 6:35 他們最近被 Blackstone PE 收購 6:37 超過 30 億美元，為什麼？ 6:40 因為這些屬性積累了 6:43 數以億計的人。 6:45 這告訴我們的是創造一個現代迪斯尼 6:47 或者皮克斯現在和正在發生， 6:49 下一個伍迪或巴斯光年將走向何方 6:52 由社區決定 6:54 並在免費開放的互聯網上介紹。 6:56 - 在許多方面，互聯網變得越來越大 6:58 並且分佈擴大了。 7:01 所以我們一直相信 7:03 你可以創造出不可磨滅的角色 7:06 通過互聯網在社交媒體平台上。 7:08 我們的意思是這些不是數字化身 7:12 或虛擬影響者。 7:13 這是一個會俘獲人心的角色 7:16 和觀眾的思想和建立社區， 7:18 並最終能夠繼續擁有眾多 7:21 特許經營擴展，是出版， 7:24 影視、遊戲、授權和商品。 7:26 - 隱形宇宙實際上已經在運作 7:29 與像詹妮弗安妮斯頓這樣的名人 7:31 和她的狗角色 Clydeo 和 Qai Qai， 7:34 塞雷娜·威廉姆斯最好的朋友 7:36 和亞歷克西斯·奧哈尼安的女兒奧林匹亞。 7:38 但是關於特里西亞最重要的是什麼 7:40 Invisible Universe 的團隊正在建設中， 7:43 這是粉絲參與的一種方式 7:45 在他們最喜歡的節目的貨幣化中。 7:48 所以現在想像一下，當人們建立這些巨大的品牌時， 7:51 你實際上可以得到獎勵 7:52 早早成為最大的“莫阿納”或“冰雪奇緣”粉絲。 7:56 - 如果我們做對了並且正確地處理了它， 8:00 我們可以建立社區，一個不同的社區。 8:02 我們可以讓社區成員獲得 8:05 分享我們正在創造的知識產權的價值。 8:08 人們現在想要感覺自己是其中的一員 8:12 他們喜歡的社區或角色。 8:15 他們想分享價值。 8:16 他們想與您創造性地合作。 8:18 我可以告訴你，在 Web2 中，我們已經看到了 8:21 有數據支持， 8:23 當你傾聽社區的聲音時， 8:25 當你向他們展示你在聽 8:26 你在三天內製作了一個視頻， 8:29 回應他們評論的內容， 8:31 表現明顯不同。 8:34 - 看不見的宇宙找到了一條路 8:36 成為下一個皮克斯。 8:39 而那段旅程的一部分實際上甚至是知道 8:42 它可以做到。 8:43 這是特里西亞教給我的。 8:44 如果這很有趣，請去看看 8:46 隱形宇宙工作頁面， 8:48 甚至可能加入作家的房間 8:50 成為“The R3al Metaverse”會員 8:52 他們的社區。 8:53 鏈接在描述中。 8:55 這就是本週的內容。 8:57 如果喜歡本期節目，請點擊鏈接 8:58 在描述中並跳過 9:00 到 Initialized Capital 通道， 9:02 在那裡你會發現更多關於初創公司的信息， 9:04 最佳實踐，以及未來會怎樣 9:07 在這麼多行業。 9:09 和往常一樣，你會聽到更多關於事情的信息 9:13 我認為這將是未來。 9:16 這就是我想要給你的。 9:17 我希望你幫助建立它。 9:19 下週見。 9:22 （勵志音樂）
|
沒有留言:
張貼留言