2022年6月16日 星期四

Dave Lee :特斯拉提高價格的真正原因(第 616 集)

 https://www.youtube.com/watch?v=e9JWgApKvUs


 

:05

[Music]

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hey it's dave so we just got news tesla

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increased their prices of their cars

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almost across their entire lineup so how

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much were these price increases why did

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tesla increase its prices and what does

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this mean for tesla and for people

0:20

buying their cars going forward all

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right so let's take a look at some of

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the price increases here sawyer mayor

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tweeted and said that tesla increased

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the price of the model y in the us by up

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to three thousand dollars prices uh now

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starting at sixty five thousand nine

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hundred ninety dollars the model y base

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long range goes up to sixty five

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thousand model wide performance goes up

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to actually sixty

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um nine thousand so two thousand dollar

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increase tesla also increased the other

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vehicle prices too so the model s long

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range goes up by six thousand dollars to

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121 thousand dollars model s long range

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five thousand dollar increase model

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three long range is a two thousand

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dollar increase i think the only car

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that didn't get a price increase was the

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model 3 standard range all right so 

1:01

here's how much tesla's most popular

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models have increased in price since the

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start of 2021 model three standard range

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ten thousand dollars model y long range

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sixteen thousand dollars right from

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fifty thousand to sixty six model s long

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range twenty five thousand a model x

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long range is a thirty one thousand uh

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dollar increase in just probably what in

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a year and a half or so all right so why

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is tesla increasing their prices so much

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right over recent months so here's what

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zac kirkhorn had to say their cfo in

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their most recent q1 2022 earnings call

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he said on the price increase front i

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should mention that it may seem like

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maybe we're being unreasonable about

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increasing the prices of our vehicles

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given that we had a record profitability

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this quarter but the wait list for our

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vehicles is quite long and some of the

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vehicles that people order the wait list

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extends into next year so our prices of

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vehicles ordered now are really

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anticipating supplier and logistics cost

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growth that we're aware of and believe

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will happen over the next 6 to 12 months

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so that's why we have the price

 

2:00

increases today because a court a car

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order today will arrive in some cases a

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year from now so here's why tesla is

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raising their prices tesla lets

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customers lock in a price at the time of

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the reservation and tesla needs to avoid

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a situation where you have too many

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people locking in too low of a price for

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a car that they're going to take

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delivery let's say 12 months from now

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especially in the case that inflation

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accelerates faster than people expect

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see reservations work one way meaning

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you reserve a car and you lock in that

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low price whether you take delivery in a

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week or in 12 months however if the

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price actually decreases you're going to

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cancel your reservation and get a lower

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price with a new reservation so tesla

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needs to be careful about these

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reservations in the case right that they

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come out to be priced too low so if

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there's a wait list then tesla also

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needs to anticipate the cost of goods

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increasing over let's say a period of 12

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months going forward another reason why

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tesla might be increasing prices i think

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is to shorten the wait time you see it

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might be best actually to increase the

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price of their cars to bring down the

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wait time for example if the wait time

 

 

 

 

3:02

for tesla cars are at let's say two

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months or so then tesla can sell a car

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at basically their real-time cost plus

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margin right without an anticipated

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inflation cost on top of that so in

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other words tesla gets a fair price and

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the customer gets a fair price at that

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time however if there's too long of a

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wait time let's say it's a year out or

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so this is actually a huge disadvantage

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to tesla especially in times of

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inflation because basically you're

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giving a free discount right to people

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with the reservations it's almost like

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an option call right for the consumer or

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the customer they get to put in a

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reservation and actually get the price

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locked in whether or not right they

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choose to execute that option call or

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not so tesla is showing that they're

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taking inflation seriously i think this

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is a good thing because it's better to

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take inflation seriously as a company

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right now rather than to take it too

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lightly see tesla they could be lazy and

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passive and not raise prices but that

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would put them at a risk of being hit

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hard later if inflation rises faster

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than expected so i think all of this is

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showing that tesla is displaying good

 

4:02

discipline and financial planning most

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of this credit probably goes to their

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cfo zach kierkon all right so some

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takeaways first i personally wish prices

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would stabilize and even decrease some

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especially after some big price

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increases over the past year and a half

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but i do understand tesla's approach and

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i think it's the wisest path

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basically don't get burned by inflation

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right by not increasing prices and

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number two stay ahead of inflation by

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bringing down your wait time don't give

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too many customers right these free

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option calls right to lock in perhaps um

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what could be potentially low prices

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right if inflation accelerates faster

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than expected so overall i think this is

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the right strategy to do and lastly this

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is showing tesla really displaying

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pricing power right they've got a great

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brand a lot of demand for their products

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and they're able to navigate right these

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uncertain times of inflation and

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possible right recession in coming

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months as well being disciplined with

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their operating expenses and by also

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getting ahead of the inflation issue all

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right hope this has been helpful if it

4:56

has good like and subscribe all my

4:58

videos can be found as an audio podcast

 

 

5:00

as well just search for dave lee on

5:01

investing in your favorite podcast

5:03

player i'm also on twitter at heyday7

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alright we'll see you guys my next video

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thanks

5:14

you

 

0:07

嘿,我是戴夫,所以我們剛剛得到消息 特斯拉

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提高了他們的汽車價格

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幾乎在他們的整個陣容中,所以如何

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這些價格上漲有多大,為什麼

0:16

特斯拉提高了它的價格和什麼

0:18

這對特斯拉和人們來說意味著

0:20

買他們的車

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好吧,讓我們來看看一些

0:23

索耶市長這裡的物價上漲

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發推說特斯拉漲價了

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模型 y 在美國的價格上漲

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現在到三千美元的價格

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六萬五千九起

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190 美元 Y 型底座

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遠距離可達六十五

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千模型範圍內的性能上升

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到實際上六十

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嗯九千所以兩千美元

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增加特斯拉也增加了其他

0:44

車價太高所以車型長

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範圍上升了六千美元到

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121,000美元型號的長距離

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五千元增長模型

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三遠射程是兩千

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美元增加我認為唯一的汽車

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沒有漲價的是

0:58

模型3標準範圍好吧

1:01

這是特斯拉最受歡迎的

1:03

型號自推出以來價格上漲

1:04

2021 年開始型號三標準範圍

1:07

一萬美元的Y型遠程

1:09

一萬六千美元起

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五萬到六十六個型號長

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範圍 25,000 個模型 x

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遠射是三萬一萬呃

1:18

美元增加可能是什麼

1:20

一年半左右 好吧 為什麼

1:22

特斯拉漲價這麼厲害嗎

1:25

就在最近幾個月所以這就是

1:27

zac kirkhorn 不得不說他們的首席財務官

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他們最近的 2022 年第一季度財報電話會議

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他說在價格上漲方面我

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應該提到它可能看起來像

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也許我們不合理

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提高我們車輛的價格

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鑑於我們有創紀錄的盈利能力

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本季度,但我們的等候名單

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車輛很長,有些

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人們訂購等候名單的車輛

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延長到明年,所以我們的價格

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現在訂購的車輛真的

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預計供應商和物流成本

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我們知道並相信的增長

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將在未來 6 12 個月內發生

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所以這就是為什麼我們有價格

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今天增加,因為法院一輛車

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今天的訂單在某些情況下會到貨

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從現在開始的一年,這就是為什麼特斯拉是

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提高價格 特斯拉讓

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客戶鎖定價格

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預訂和特斯拉需要避免

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你有太多的情況

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人們鎖定的價格太低

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他們將要乘坐的汽車

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比方說從現在起 12 個月後交貨

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尤其是在通貨膨脹的情況下

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加速比人們預期的要快

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看到預訂單向意義

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你預定了一輛車然後你把它鎖起來

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價格低廉,無論您是否提貨

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一周或 12 個月內,但是如果

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價格實際上會降低你要

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取消您的預訂並獲得更低的價格

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新預訂的價格,所以特斯拉

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需要注意這些

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對他們的案件權利的保留

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出來定價太低所以如果

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有一個等待名單然後特斯拉也

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需要預測商品成本

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增加比比方說 12 的時期

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未來幾個月的另一個原因

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我認為特斯拉可能會漲價

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就是縮短你看到它的等待時間

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實際上可能最好增加

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他們的汽車價格降低了

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等待時間,例如,如果等待時間

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對於特斯拉汽車來說,假設是兩個

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幾個月左右,特斯拉就可以賣車了

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基本上是他們的實時成本加上

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沒有預期的保證金權利

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最重要的通貨膨脹成本,所以在

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換句話說,特斯拉得到了一個公平的價格,並且

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客戶得到一個公平的價格

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但是如果時間太長

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等待時間讓我們說這是一年或

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所以這實際上是一個巨大的缺點

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對特斯拉來說,尤其是在

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通貨膨脹,因為基本上你是

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給予人們免費折扣的權利

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有了保留,這幾乎就像

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消費者的期權認購權或

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他們得到的客戶

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預訂並實際得到價格

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鎖定他們是否正確

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選擇執行該選項調用或

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不是那麼特斯拉表明他們是

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認真對待通貨膨脹我認為這

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是一件好事,因為它更好

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作為一家公司認真對待通貨膨脹

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現在而不是接受它

3:49

輕看特斯拉,他們可能是懶惰的,

3:51

被動而不是提高價格,而是

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會使他們面臨被擊中的風險

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如果通脹上升得更快,以後會很難

3:57

超出預期,所以我認為這一切都是

3:59

表明特斯拉表現良好

4:02

紀律和財務規劃最

4:04

這個功勞可能歸功於他們

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首席財務官 zach kierkon 好吧,所以一些

4:07

外賣首先我個人希望價格

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會穩定甚至減少一些

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尤其是在一些大價錢之後

4:14

過去一年半的增長

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但我確實理解特斯拉的做法和

4:17

我認為這是最明智的道路

4:19

基本不會被通貨膨脹燒死

4:21

正確的做法是不提高價格和

4:23

第二名領先於通貨膨脹

4:25

減少你的等待時間不要放棄

4:27

太多客戶對這些免費

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選項調用權鎖定也許嗯

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什麼可能是潛在的低價

4:33

如果通貨膨脹加速更快,那就對了

4:34

超出預期,所以總的來說我認為這是

4:36

正確的策略,最後這個

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顯示特斯拉真的在顯示

4:40

定價權,他們有很好的

4:42

品牌對其產品有很多需求

4:44

他們能夠正確導航這些

4:46

通貨膨脹的不確定時期和

4:48

可能的經濟衰退即將到來

4:50

幾個月以及受到紀律處分

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他們的運營費用以及

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提前應對通脹問題

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對,希望這對您有所幫助

4:56

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5:00

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5:05

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5:06

謝謝

5:14

 

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